Content Creation and Strategy
I’ve created content and impacted content strategy for various organizations:
Finance
I created video content while with Fidelity Investments and received national, company-wide acknowledgement.
Marketing/Video
In addition to producing videos, I’ve collaborated with designers in various brand-applicable scenarios (seen above for SightContent’s branding, also visible on sightcontent.com and vimeo.com/sightcontent).
I co-directed, edited, and wrote a video that was awarded a Vimeo Staff Pick.
Higher Education
I spearheaded expanding the social icon visibility on BCC’s homepage.
I motivated making BCC’s bear mascot a larger part of marketing efforts.
I lead an update to BCC’s YouTube strategy; on the left is roughly what the YouTube page looked like before I started, and on the right is what it resembles today: organized with subcategories and with the main welcome video on the forefront, autoplaying and greeting visitors upon page load.
I’ve led aesthetic standards on Instagram (no black boxes on video posts, for example), YouTube, and others, and created photographic and video content for a wide array of platforms, Instagram included.
I modified BCC’s Facebook photo and video sections to show the most recent content for an active, in-the- moment depiction of the college’s events.