Copywriting
My copywriting experience draws from in-house roles to spec ads and everything in between; for starters, I’ve included two samples from spec campaigns below (for more print and blog samples, click here):
Merriam Webster “We’ve Got More” Campaign: Let’s drive searchers to the real deal by enticing them with ficticious-sounding-but-real words!
Mr Clean “Sir Clean” campaign: Mr Clean got knighted for this spec ad I conceptualized, wrote, and collaborated with designers on. It sure helps to have those talented designers waving their magic wands around to make your idea monsters grow.
A spec of a “Share your Castle” campaign ad in which TikTokers could share their homes in a duet for a chance to win a visit from “Sir Clean” as well as a supply of cleaning products.
Awards
Blog posts
Two book industry blog posts I produced/wrote
Landing page and brochure copy
I rewrote the tagline and welcome message for dragonfly.org
A brochure I edited
Video scripts
I wrote scripts for video promotional pieces while with Oogi Visual LLC
Print projects
Spec/comedic ad
Landing page copy 2
I edited some landing page copy for small business Serendipity Boutique (www.serendipityboutiqueonline.com)
Creative concepting
To help students and parents feel heard during the initial weeks of the COVID-19 pandemic, I spearheaded the implementation of a COVID-19 highlight on Butler Community College’s official Instagram account that led to a comment submission form, as well as related information. In addition, I coordinated the creation (working with a design student) of the Instagram highlight’s cover concept: a stethoscope with the school logo.
Multipurpose Copy
Two examples of of multi-purpose copy I’ve written for Dayton, OH-based Vital Polymers.
YouTube copy
Two examples of copy I wrote for YouTube videos
Copyediting
I’ve helped edited press releases like this…
…and landing pages like this (click to visit).